Mesa Products International BV has been driven for years by a passion for innovation and demonstration .
With 45 years of experience in importing and exporting products, you are assured of the right price-quality ratio.
The journey began in the 80s when the founder Mr. Messing started as a market trader with some household products that he imported from Asia. His entrepreneurial vision expanded quickly and he set up a wholesale business. From that moment on, innovative products were imported that needed some explanation. So he started demonstrating innovative products on TV next to his household range. In 1987, the growing company was formalized as a private limited company under the name Mesa Products & trading Doetinchem BV
Under the leadership of Mr. Messing, Mesa became a trusted name in the retail trade for innovations and household products. At that time, he became known as the “Feather Duster King” of Europe because he was the first to introduce the synthetic feather duster to the European market. Over the years, Mesa established itself as a major player in the wholesale market, specializing in the import and distribution of Non-Food products, loyalty campaigns and innovations. The products were included in the permanent assortment and promotions of various retailers and were supported by Instore video, Direct Response TV and mail order. When Mr. Messing approached his retirement in 2010, he sought and found a worthy successor in Eric Uyttenboogaard. Eric shared the same vision and further expanded the company by adding more assortments such as cleaning, kitchen and lifestyle products. Products, brands and quality were secured with various patents. In order to continue the growth of his company, Eric sold a large part of his company to the “Nederlands MKB participatiemaatschappij” (NLMP) on December 3, 2019. Through the Buy and Build that NLMP uses, Mesa is assured of further growth and value creation by collaborating with other portfolio companies within NLMP.
As the market developed, it quickly became clear that demonstrating innovation via traditional channels became less attractive to our customers and the market moved online. Eric saw this trend emerging in time and initiated the transition to online demonstrations, which proved to be very effective. Together with another portfolio company, a “social media strategy” was developed. This allows innovations under the brand “ Mesa Musthaves ” to be introduced and demonstrated via social media, creating a pull strategy for our customers and end users. This strategy is being developed daily and is still very successful today!
